There are a number of questions that come from business managers when you present any technology to them. Those are:
– do we need this technology?
– what is the business value?
– do we have a problem we must solve?
– what is this technology replacing? In other words, where can I find savings?
– how hard is it to get working? or in other terms, what effort must I give in order to make it work? In money terms, this means, how much must I invest?
Starting from these few questions one can develop a strong business case to present to managers. Small modifications can be made depending on the audience.
Typically these questions are not technical questions, but a strong technical grounding is required in order to understand what it is you are presenting (UC in this case).
Let’s see what might come from UC. In this example I will use the scenario where an enterprise has many geographically dispersed sites (say 50) with a few thousand staff (say 2000) distributed in those sites. Each site has its own pabx and its own block of 100 indial numbers (DID). Eighty percent of these pabx are more than 10 years old and a good number is 20 years old.
So, answering the question “do we need this technology?” is straight forward:
– a UC deployment could allow the enterprise to “consolidate” telephony and start hosting it at the datacenter or in the cloud
– This would allow the company to save on the number of number blocks used and ISDN channels used and on not having to purchase new pabx systems
The question “what is the business value?”
– we do not know that the business wants IM or presence, but we can foresee that it will bring strength to the users who have got it. In any case this will be of strong appeal to gen-y workers
– we understand that doing free calls internally will allow teams to communicate more freely and more efficiently using desktop sharing
– the web conferencing and federation will allow multiple businesses to work more closely and tightly together, which is important in a recession
Does the business have a problem to solve? And where can I find savings?
Yes they do!
– The aging pabx systems will start falling apart rather soon, which will increase cost of maintenance and in certain cases even force a costly replacement of the system.
– Replacing these systems at $1,000 per user (approx., the figure was stated by PABX vendors) will cost $2,000,000 for the whole business!
– Many companies have banned travelling so UC can help people to collaborate from different locations. If this company wishes to save $2,500 worth of travelling for each site, each month, this represents a total travel saving effort of $1,500,000 per annum.
– That company has 50 blocks of 100 numbers which are not all used and each site has 10 ISDN channels. This could be consolidated to 3 blocks of 1000 numbers ($6,000 worth of saving per month). The channels can be consolidated to 250, which is a saving of $7,500 per month)
– Companies use audio conferencing providers (the likes of verizon), which are made obsolete by this technology. All that is now required is internet access and the conference is free.
We have already found $6,986,000 worth of savings over 3 years that represent that much less on the bottom line if nothing is done.
How much should be invested?
This is where the knowledge of technology comes in place. We will need the following items for a MS OCS deployment:
– user licenses (2000) @ $200 ea = $400,000
– user devices (2000) @ $300 ea = $600,000
– mediation servers (2 for high availability) 2 x $35,0000 = $70,000
– front end servers (5000 users per server, 2 are required for high availability) 2 x $35,0000 = $70,000
– edge servers 2 x $35,0000 = $70,000
– load balancers 2 @ $100,000 ea = $200,000
– gateways 9 PRI’s required on 2 “16 PRI” gateways @ 50,000 ea = $100,000
This represents a total investment of $1,510,000, with an ROI of less than 8 months.
All above costing may not represent true cost to business as prices may vary upon volume, negotiation-ability, the existence of agreements… in other words, please do the maths for yourself and your own scenario.
This is a compelling case.